When you look at two businesses that offer similar services, what drives customers to choose one over the other?

While price may play a small factor, the thing that keeps customers coming back (and happily referring you to others) is your service—here’s how you can create an unforgettable experience.

It’s no secret that the COVID-19 pandemic has shifted the way in which we work and conduct business. That shift has forced companies to reimagine their organizational charts, presenting an opportunity to discover new ways their employees could gain greater flexibility (and increase their company’s fiscal efficiency).

One of the questions being pondered: “should I convert my employees to independent contractors?”

As we continue to navigate the COVID-19 pandemic, remote work systems are still necessary and important. Not to mention—they also offer an opportunity to redefine your practice’s efficiency and profitability.

Here is how to devise and implement a remote work system (that also keeps your data secure).

If you want to start and grow a tax and accounting practice, the first thing you need is a business plan.

If you want your business plan to secure investments and keep you focused on your goals, it needs to include these 8 items.

A few months ago, we announced our decision to transition our in-person educational events to be fully virtual for the remainder of 2020.

This week, we hosted our first virtual tax seminar and the feedback we received from those who attended was outstanding! Here’s why attendees are raving about their experience.

When it comes to CPE, there's a key difference between those who are in it to "learn" and those who are simply looking to "earn."

Here's why you want to be the former.

Like many of you, this pandemic has opened our eyes to the possibilities of an increasingly virtual world. Especially when it comes to our ability to continue offering superior education to Michigan’s tax and accounting professionals.

That is why we’re shifting to virtual education for the remainder of 2020. Here’s what you can expect.